With gas prices going up, spare parts dealers in the luxury SUVs segment have to work extra hard to close a sale. Owners of luxury SUV vehicles are careful about what they spend their hard-earned cash on. The fact that they can afford the high-end cars does not mean that they have all the money to throw around. As an automotive spare parts dealer, you have to be strategic when targeting clients. If you are too rigid, customers will scamper away, and if you are too lenient, you might run the business into losses. This article highlights tips on how to attract luxury SUV owners during hard economic times.
Stock the Most Commonly Replaced SUV Parts
Luxury SUVs come in different shapes and sizes with different manufacturers trying to outdo the rest of the competition. As such, the vehicles have unique spare parts needs that must be taken care of. It is an opportunity because you can target favorite spare parts. Do your market research and note the most common SUV vehicles in your locality then target the owners with particular spare parts. Despite the high gas prices, you will still be able to cater to a good number of clients every day.
Stock Aftermarket Spare Parts
When the economy is doing well, luxury SUV owners do not mind spending on genuine replacement spare parts despite the high prices involved. However, when the economy is doing poorly, SUV owners will cut on their spending and opt for alternative versions of spare parts. By stocking quality aftermarket parts, your clients get an opportunity to replace car parts with quality ones at a lower price. It will keep a steady stream of clients to your store thereby improving business performance.
Lower Prices of Shared Spare Parts
At times, the spare part of a luxury SUV will be the same as that of a non-luxury SUV. However, auto part dealers price the parts for luxury 4WD vehicles higher than those of non-luxury SUVs, which is attributed to the brand name. If you want to sell spare parts in challenging economic times, it would be wise to lower the prices of such components. For instance, if a master cylinder for a luxury SUV is going for $600 while the same part is sold at $500 for non-luxury SUV clients, you should shave off the $100 difference for the luxury SUV clients. You will lower your mark up, but at least you will keep the doors to your store rotating.
For more information or assistance, contact companies like Tony's Auto Wreckers.
Yo! My name is Max. Because of my love of cars, my friends call me Mad Max after the character from the classic 1980s film who drives those crazy cars around in a post-apocalyptic Australian landscape. My love of cars started when I was very young. I would spend hours sitting in the garage watching my dad working on his old Ford. As he worked, he would explain to me what he was doing. When I was older, I bought my own car and started to work on it myself so I could upgrade it. I used to visit the auto garage so I could get some advice and tips from the professionals. I hope you like my blog.